Public’s Reaction to Rolls-Royce Ghost II

The recent unveil of the newly updated Rolls-Royce Ghost Series II has branded the luxury car as the “ultimate entrepreneurial tool.” The Series II launched in London, a major global business center, and was displayed on the streets for public interaction.

“What the Ghost says is that I’m successful, I’m doing good things, creating jobs, making money,” said Richard Carter, Rolls-Royce director of global communications. “After all, we live in a free market society, and a Rolls-Royce really represents the pinnacle of success of people who are achievers in that free market society.”

The car – which costs around $320,000 depending on the package – is an evolution of the original Ghost launched in 2009. The original Series I was integral to growing Rolls-Royce from a 1,000-car-a-year company to 4,000 cars expected to sell this year.

The minor tweaking to the Series II includes: every panel on the front has been changed, the headlights are brighter LED units and the Spirit of Ecstasy is angled a few degrees forward. Inside, customers also have the opportunity to personalize new leather options and wood veneers.

“We have done exactly what our customers asked for, which is a subtle refresh of a car that did not really need it,” said Carter. “Remember that our customers who might just have paid a fairly large amount of money for a Rolls-Royce do not want great changes taking place at the mid-life of the car.”

The Telegraph, an English media publication, took the car to the streets of Kent and Surrey to gauge public reaction. Individuals had nothing but positive things to say about the car, and those that worked hard to own the car themselves. Many said this is “the crème of the crop” kind of car owned by those who “know style and have earned the luxurious ride.”

 
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