Aston Martin isn’t Skidding Around

Aston Martin sports car drivers are demanding something unique from modern luxury vehicles – they want the chance to lose control.

What this translates to for the British manufacturer is making sure consumers can easily turn off certain systems. For example, turning off the electronic stability programs that keep cars from skidding on wet roads.

“Our customers want to feel the road,” said Jeffrey Scott, head of Aston Martin Lagonda Ltd.’s European operations. “More electronic-assistance programs are coming. But you have to be able to switch them off as well.”

While other luxury manufacturers are developing features to make vehicles more comfortable and safe, the real enthusiasts of high-end sports cars want less technology to interfere with their driving experience. “Aston Martin buyers enjoy a dynamic, active driving experience,” elaborated Scott.

He further explains that many Aston Martin customers own four or five additional cars for everyday use. This means they already have the vehicles that get them from point A to B and back again, but what they desire in this car is control, or the lack there of.

If you are interested in purchasing an Aston Martin, contact Sonny Morgan at 512.401.4607 through Late European or sonny@lateeuro.com.