Tesla’s Simon Sproule named Aston Martin CMO

Simon Sproule has spent more than 25 years in the automotive world. The former vice president of communications for Tesla Motors is now serving as chief marketing officer at Aston Martin.

Sproule is reunited with his former colleague from Nissian, Andy Palmer, who is now the new CEO at Aston Martin. Until early 2014, Sproule had been chief spokesman for Nissan while Palmer, who left Nissan last month to lead Aston Martin, was the company’s chief planning officer.

Aston Martin hasn’t had a senior level marketing executive since Michael van der Sande left as chief commercial officer last year. Like Sproule, van der Sande joined Aston Martin from Tesla, where he had been senior vice president for sales, marketing and service until 2009.

Sproule will relocate from Palo Alto, California, to England next month where he will lead the global marketing and communications. He starts his official role on November 1.

Aston Martin also announced that brand communications director Janette Green would take on the role of director of Palmer's office.